Why I built StandIn

In New York, waiting in line is almost part of the culture. Restaurants, bakeries, pop ups, product drops, people give up hours just to hold a spot.

I had done it myself: more than two hours at Kasama in Chicago, then nearly three for Pokémon cards for my boyfriend. There had to be a better way.

I did not want people to miss out on the places they were excited about. I wanted to give them back the hours they would otherwise spend waiting.

StandIn is starting in New York City, one line and one customer at a time.